Add multimedia on your LinkedIn profile and also include it in the publications you make. Only a few LinkedIn professionals take advantage of this opportunity. If your LinkedIn profile does not yet have any type of multimedia, it’s time for you to change this and add visual content to your profile.
In this post, we will tell you things to know and the ways in which you can take advantage of these powerful visual tools.
Types of visual content that you can add to your profile as multimedia on LinkedIn
Before explaining how you can take advantage of multimedia on LinkedIn, it is important that you know all the types of content that LinkedIn allows you to add to the profile. They are 4 in total:
• Video: without a doubt, it is one of the most powerful visual formats that you can add to your LinkedIn profile. At the moment, the platform does not allow uploading a native video to your profile, it only allows you to do so in the publications.
If you want to include a video in your profile, you must first upload it to a video platform (Youtube, Vimeo) and include the link on your profile.
• Images: you can upload images from your computer and mobile device.
• Documents and presentations: add samples of your written work through text documents or presentations with images and text.
• Rich Media: LinkedIn allows you to upload interactive content. You can use Slideshare, which belongs to LinkedIn, or others like Storify.
LinkedIn allows you to use a wide range of different types of multimedia formats:
Images: jpeg, jpg, gif, png.
Documents: odt, rtf, docx, doc, pdf.
Presentations: odp, potx, pot, ppsx, pptx, pps, ppt, pdf.
These are all types of formats that you can add to your profile. You should also bear in mind that any multimedia that you add may exceed 15 MB in size.
How to take advantage of the multimedia on your LinkedIn profile
Although the visual content that you add to your LinkedIn profile can create a much more visual profile, this is not the only advantage of having this type of content.
To get the most out of multimedia content, follow these tips:
1. Introduce yourself as a professional on your LinkedIn profile
You can add a video in your excerpt by talking face-to-face with the professionals that visit your profile. “Sell yourself” as a professional.
Without a doubt, you will get attention with a video of this type. If what you want is to impact, we encourage you to do so.
2. Show your works
Have you written for any magazine or newspaper? You have the option to add the link. In case you do not find it or the URL is no longer available, you can take a photo and publish it anyway.
If you show your work, the professionals that look at your profile can see what you do and how you work in that professional field. It is one of the best ways to give value to your work and show your knowledge.
3. Publish more than one content
In 2 of the sections of your profile where you can add content (work experience and education), you can preview 2 contents only. This does not mean that you can only publish 2.
Add the contents you want. To the right of what you have published, a button will appear that will allow users to visit your profile and see the rest of the multimedia that you have added.
Remember that the visual content that you add will appear in the opposite order in which you have uploaded it to your profile. So the last content you include will appear first.
4. Make it attractive
As much as you post multimedia on your profile, if you do not make it attractive, nobody will take you seriously. LinkedIn allows you to add a short title to your multimedia publications and a descriptive text that will only be seen when the person opens your content.
You should put headlines and striking texts that get the professionals who visit your profile want to see your videos, images and other multimedia.
The text is not the only thing you have to take care of. If you upload an image or a video, you must work the visual section of it. You also have to emphasize the articles. Those that you add should have a banner that draws attention to who is viewing your LinkedIn profile.
5. Remember: LinkedIn favors native content
All social networks and other platforms always favor content that is native. That is, those that you add from your own computer or mobile and not through a URL.
This is because, if you add a link, you will be causing other users of the platform to “leave” it. This does not mean that you should avoid adding external content through links. But whenever you can, you should include the multimedia from your computer, mobile or other devices.
How to upload multimedia content on LinkedIn
The visual contents can be added to 3 parts of your profile – the extract, work experience, and education. In the 3 sections, you have to follow the same process to upload these contents
1. The first step is to go to the part of the profile where you want to add the contents. You can see that they all have the icon of a pencil, which you must press.
2. After that, a window will appear in which you can add and modify all the contents of that section. If you scroll in the tab, you will find below a section called “Multimedia content”.
3. From that section, you can upload your visual content. You have two ways to do it:
• Through the “Upload” button that will allow you to upload the multimedia from your computer or mobile.
• The other option is to do it through the “Link” button, which, as its name says, will let you add a URL.
4. When you have already chosen the multimedia you want to upload, you will have the option to add a Title and a description.
5. Finally, you must click on the “Request” button and save it.