A lot of ecommerce stores have to wind up as they are unable to drive the required traffic to sustain their business. Finding and displaying the right products is the single big goal in front of the ecommerce founders. The right products, a well-designed site, a stunning catalogue with compelling product photography are highly necessary to make people do the purchase when you work with a dedicated shopify website development company. Nevertheless, the exceptional thing you can try beyond these measures is to launch your store to a group of excited customers who are just waiting to know what you are offering them. The mistake that majority of stores out there do is they do not launch their products to the right people. Here are a few insider secrets to keep your audience excited about the store launch.
Secure the audience before launching the store
It is necessary to build your audience even before clicking a million of photographs and writing clever descriptions that are optimized for the search engines. Instead of launching your store hoping that people would come, it is a crucial thing to confidently know that about this many people will visit your site on the launch day. Many successful companies announced attractive offers much in advance before the launch that kept their visitors waiting eagerly.
Start early to have a pool of pre-launch audience
Much before your launch, spend a considerable time meeting friends, business people and anyone else you come across who can listen to you and talk about you. Interest these people with your story and products. This group can publicly share the excitement of your launch.
Work from the backend
During whatever number of months you get before the launch of your site, you must build a contact database which must also consist of the top 25 most influential bloggers in your industry domain. You also need to work on the day-to-day marketing tasks like sponsoring small blogs that have passionate readers, paid advertising, split testing your landing page messages to know what worked the best, making use of the referral marketing to connect with friend networks and others you deem appropriate.
Secure the distribution channels
Develop a first group of contacts that will fetch you even more number of contacts. Have a Social network that has a huge potential to spread out. Get in touch with an active group of knitters on Facebook. These measures can help you get maximum results from smaller efforts. Use a spread sheet to keep a track of your confirmed distribution channels to support you while building the pre-launch list. It is alright if you cannot build this distribution list overnight.
Plan your strategies
The other useful activities that can create an impact on your mission include working with a virtual assistance, preparing your email templates well in advance, creating an elaborate dossier of top 10 media contacts, asking friends to make contacts, segmenting your email list and others. Through these systematic and thoughtful measures, you can see your mission take shape even as your site is just getting ready for the launch.